All work
Concept · Branding · Café & tea bar
Chai Collective
A neighbourhood chai bar with a modern, warm soul.
Overview
A concept identity for a chai café that wants to feel as homely as a roadside tapri but as polished as a specialty coffee shop.
The challenge
Chai is everywhere. The brand needed to stand out from local stalls and big chains without losing its desi warmth.
Our recipe
We built the identity around the steam swirl of a kulhad, paired with hand-drawn patterns and a friendly serif wordmark.
Colour palette
Kulhad maroon
Masala red
Milk cream
Charcoal
Fonts: Playfair Display + Manrope